Wild Fur Forever
About Us
Wild Fur Forever (WFF) is dedicated to advancing the sustainability of North American wild fur and promoting the long-term conservation of native ecosystems, including wetlands and prairies.
WFF engages directly with manufacturers and brands to advocate for the responsible use of wild fur, offering scientifically grounded information on its environmental benefits and role in ecological stewardship.
Wild fur represents one of the earliest sustainable materials, traditionally and respectfully utilized by Indigenous peoples of North America for generations. In contrast to the environmental harm caused by fast fashion—such as microplastic pollution and long-lasting landfill waste—wild fur offers a natural, biodegradable alternative aligned with modern sustainability goals. WFF seeks to elevate wild fur as a model for environmentally responsible fashion.
At the heart of WFF’s mission is a deep commitment to wildlife and habitat conservation. Through outreach, education, and partnerships with conservation organizations, we advocate for the protection of fur-bearing species and the ecosystems they depend on. By supporting science-based wildlife management practices and sustainable use policies, WFF works to ensure that North America’s natural landscapes remain healthy, diverse, and productive for generations to come.
WFF also welcomes and supports independent research focused on the sustainability of fur-bearing species, the preservation of their habitats, and the continuous improvement of ethical harvest practices.
Please submit research here.
Sustainability
Wild fur in North America has been sustainable for 400 years. Species have increased and decreased during this period; however, in the last sixty years, populations have remained steady as modern regulations have limited harvests to excess animals that become a nuisance if left unchecked. Thousands of animals in other parts of the world are are destroyed annually to check populations. It is costly to harvest these animals, as trappers must be paid, and the animal is then simply destroyed resulting in an economic loss. North America's holistic approach minimizes the loss by utilizing the fur for earth friendly garments. This method has worked for generations. We are now ensuring that will continue.
Action
Wild Fur Forever
Wild Fur Forever is committed to the future of wild fur. WFF will continue to analyze research reports and compile meaningful papers on the sustainable use of wild fur and the harmful effects of fast fashion and micro- plastics.
Consumers
Thoughtful Purchasing
As consumers, it is important to think about the purchases you make. When purchasing a fur garment, consumers can feel good knowing they are not only purchasing a high quality garment, but also that the purchase contributes to sustainable ecosystems both at the time the fur is harvested and when it is returned to the ground where it will biodegrade.
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For me fur is the number one sustainable product in the whole fashion industry. You’re not wearing it for one season. Fur has a longevity to it – you can use it for years, then repurpose it. Which other materials can you do that with?”
-Thomas Salomon.